Personalization and targeting of newsletters

Segment lists by querying profile data collected on forms based on recipient demographics and/or email response behavior The Query builder lets you segment your subscriber data, without programming knowledge, to create targeted lists Mail-merge to personalize eNewsletters with custom fields (e.g., name, company, location, etc.) Data collection generated from forms in your account datasets can be used in the analysis of list constituency or targeting Datasets have configurable data fields Allows you to ask multiple choice or checkbox questions Create targeted lists based upon recipient open or click-through behavior Subscriber data can be exported at any time Customizable Email Footers