- Create and manage an unlimited number of lists per account
- Import email addresses from text, delimited or a Microsoft Excel file into your account
- Lists are automatically cleansed upon upload – eliminating bad and redundant email addresses.
- New recipients to a list can be updated either manually or by upload
- Easily manage the content of your lists
- Edit an individual recipient’s status or move him/her between lists
- Merge two existing lists to create a new list while preserving the original list
- The Purge function simplifies list clean-up by removing email addresses already in one list from another list
- Automatic subscribe/unsubscribe
- Include custom demographic fields (up to 25 variables per dataset) for each email address (e.g., name, zip code, etc.)
- Hard bounce email addresses are flagged within a list.
- Ability to manually delete (or set to automatically delete) undeliverable and inactive email addresses.
- Global and per-account Block Lists (unsubscribes) suppress delivery requests to prevent accidental delivery or re-subscription
- Confirmed Opt-in/Opt-out or Double Opt-in processing can be set per account
- Auto-generated Subscription Form
- Look and feel can be easily personalized per account
- User defined form fields for demographic data collection on Subscription Form
- Profile recipients through data collection from subscription forms or forms embedded in emails
- Export list information at any time to a comma separated or excel file
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